Cognate's Trademark Blog

UK Govt Digital Secretary Tells Law Society, Blockchain Has Lots of Potential For UK Government & Legal Services

The UK’s Digital Secretary, Matt Hancock, has pointed to the potential for distributed ledger technology, blockchain,  to make government services more efficient. Speaking at the Law Society, he said it could it provide major benefits for public services, along with those it offers to the legal and financial services sectors. “Governments who embrace emerging technologies, … Read more

Liverpool FC (UK) Files Trademark Suit in Texas District Court Over Use of Crest

Just a poor excuse for us to feature a picture of Liverpool’s new wonder striker. Egyptian, Mohamed Salah. He just has to look at a ball and it ends up in the net! Watch him here https://www.youtube.com/watch?v=u5taYwf0Pro   Affiliate Networks reports……… On Apr 10, 2018, Liverpool F.C. filed a complaint in a District Court for a Eastern … Read more

JD Supra Article: What’s in a Name? Trademark Strength in the Blockchain Space

Law firm, Jaburg Wilk have published to JD Supra the following article about trademarks and the blockchain. Lots of detail and well worth a read… Extract Although the law is not yet fully developed in the blockchain space, the United States Patent and Trademark Office (“USPTO”)—the federal agency that oversees U.S. trademark registrations—appears to be … Read more

The trademarking of smells and scents is now a thing after recent amendments to US & EU legislation

Recent interpretation and amendments to US and EU Trademark law have allowed for the trademarking of scents. As commercial businesses seek to capitalize on nostalgia and sensory marketing to boost sales, the filings for such marks can only be expected to rise. reports IP Brief This makes for fascinating reading especially if you’ve ever read … Read more

Neuroscience the future of trademark?

Sounds exciting doesn’t it?  We wish we could tell you more  but unfortunately  all we have is the google alert and a link to a World Trademark Review piece, which is, unfortunately , behind a paywall.   Groundbreaking paper suggests neuroscience could transform trademark strategies – both inside … World Trademark Review (blog) The paper, … Read more