The son of two trademark attorneys, Bennett earned his "unofficial JD" in trademark law at the dinner
table, and by working at his parents' firm for parts of twenty years.
He is now the Coordinator of the Blockchain Task Force for the Emerging Issues Committee of the
International Trademark Association (INTA), sits on the Blockchain Intellectual Property Council
within the Digital Chamber of Commerce, and is a Founding Member of the Chamber's Token Alliance Group.
He has spoken on trademarks/blockchain at events at the US Capitol, Harvard Business School, University
of Pennsylvania, Vanderbilt University, Stanford University, and Wake Forest University Law Schools,
various law firms and “LegalTech” events.
Chris is a full stack engineer with experience across front end and back end web technologies,
and a wide variety of languages, frameworks and engineering ideologies. Chris enjoys staying
up to date with evolving technology trends which helped lead him and Bennett to digital distributed
ledgers. Chris architected and built out the blockchain-based ecosystem for Cognate to aid in the
documentation and protection of trademark rights. Having deployed his first Ethereum smart contracts
in 2016, Chris has been developing on and utilizing the blockchain for over 2 years and continues to
iterate on Cognate’s smart contracts and platform as Ethereum and available blockchain tooling evolves.
Matt spent eleven years in the ad tech sector on the demand side where he focused on programmatic, mobile, video
and native ad serving functionality. He has been involved in all sorts of technologies and systems, implementing
and architecting. Matt has been heavily involved in two acquisitions
(Jumptap by Millennial Media and Millennial Media by AOL).
Scale is Matt’s specialty. Over the course of his ad tech career Matt built an RTB (real-time bidding) engine
that grew to handle over 12B requests/day and $1M/day of revenue. He rose to Director of Engineering and lead
four teams supporting Jumptap’s and Millennial Media’s former stacks while also driving forward AOL’s stack.
At AOL Matt also helped curtail the AWS costs managing a team to help to save the company multi-millions/monthly.