Team

Bennett Collen

Bennett Collen

Founder/CEO

The son of two trademark attorneys, Bennett earned his "unofficial JD" in trademark law at the dinner table, and by working at his parents' firm for parts of twenty years.

He is now the Coordinator of the Blockchain Task Force for the Emerging Issues Committee of the International Trademark Association (INTA), sits on the Blockchain Intellectual Property Council within the Digital Chamber of Commerce, and is a Founding Member of the Chamber's Token Alliance Group.

He has spoken on trademarks/blockchain at events at the US Capitol, Harvard Business School, University of Pennsylvania, Vanderbilt University, Stanford University, and Wake Forest University Law Schools, various law firms and “LegalTech” events.

Chris Murdock

Chris Murdock

CTO

Chris is a full stack engineer with experience across front end and back end web technologies, and a wide variety of languages, frameworks and engineering ideologies. Chris enjoys staying up to date with evolving technology trends which helped lead him and Bennett to digital distributed ledgers. Chris architected and built out the blockchain-based ecosystem for Cognate to aid in the documentation and protection of trademark rights. Having deployed his first Ethereum smart contracts in 2016, Chris has been developing on and utilizing the blockchain for over 2 years and continues to iterate on Cognate’s smart contracts and platform as Ethereum and available blockchain tooling evolves.

Matthew Rubino

Matthew Rubino

EVP, Technology

Matt spent eleven years in the ad tech sector on the demand side where he focused on programmatic, mobile, video and native ad serving functionality. He has been involved in all sorts of technologies and systems, implementing and architecting. Matt has been heavily involved in two acquisitions (Jumptap by Millennial Media and Millennial Media by AOL).

Scale is Matt’s specialty. Over the course of his ad tech career Matt built an RTB (real-time bidding) engine that grew to handle over 12B requests/day and $1M/day of revenue. He rose to Director of Engineering and lead four teams supporting Jumptap’s and Millennial Media’s former stacks while also driving forward AOL’s stack. At AOL Matt also helped curtail the AWS costs managing a team to help to save the company multi-millions/monthly.

Advisors

Jess Collen

Jess Collen

Co-Founder/Advisor

Jess is the founding partner of highly-regarded New York intellectual property law firm, Collen. In his 30 years of practice, he has received numerous awards and international recognition for his experience and expertise in the field of trademarks and brand names. Jess is also a weekly contributor to Forbes.com, writing on trademarks and branding.

Joe Bardenheier

Joe Bardenheier

Senior Advisor

Joe recently joined the Cognate team after a long tenure at The Endurance International Group. He has a long history in merger and acquisitions over his 30 years of experience while building and operating companies with tremendous success in rapidly implementing marketing, sales and acquisition strategies for product and service firms alike.

While at The Endurance International Group, Joe successfully completed over 60 acquisitions and was been a member of the executive team that grew the firm from its start- up phase to a public (EIGI) company worth over $1.75 Billion.

Prior to joining Endurance International, Joe was a Co-Founder, President and CEO of The Gavin Group, an international apparel company that was successfully sold to a publicly traded firm in 1992.

Kevin Oye

Kevin Oye

Currently, Kevin is the Director of the Master of Science in Innovation and Management Program and Professor of the Practice at Tufts University, and a Mentor and Leadership Board Member at EforAll. Previously, Kevin spent 17 years as VP of Systems and Technology at Sycamore Networks, where he held global responsibility for all technology and product strategy and delivery including CTO, Architecture, Product Management, and Engineering, as well as all corporate development activities. Prior to that, Kevin was VP of Strategy and Business Development at Lucent Technologies.

Jeff Maclaren

Jeff Maclaren

With a degree in Engineering from Brown University, Jeff Maclaren began his career as an engineer, working in operations management. Since earning his MBA in Finance from the Wharton School at the University of Pennsylvania, he has accrued over 30 years of experience managing the financial and administrative operations of privately held businesses, including 22 as Chief Financial Officer. Over the past several years, Jeff has established a practice working as a part-time CFO for small firms, and is also a Principal at Proper Orange LLC in Cambridge, Massachusetts helping small businesses and startups achieve scale.

COGNATE DOES NOT PROVIDE LEGAL ADVICE — CONSULT AN ATTORNEY. COGNATE DOES NOT CREATE FEDERAL OR STATE TRADEMARK REGISTRATION